Carl-Uwe
Würfel
COO & Chief AI Officer, member of the management team at SUMAX
Since 2023 I have been moving SUMAX, a German digital marketing firm, onto AI as a whole: how work is done, roles, services and rules, together with the team. As COO I am accountable for operations, people and results.
- Company
- SUMAX, Reknova GmbH
- Based in
- Dortmund area, Germany
- Languages
- German (native), English
Career.
since 06/2018
Chief Operating Officer, SUMAX
Reknova GmbH, Dortmund, Germany
Overall operational leadership as a member of the management team: planning, cost, utilization, processes and quality. Full people responsibility from hiring to development, pricing and proposal strategy together with the head of sales. Also responsible for marketing.
Source: Employer, kress (German media industry directory)
since 2023
Chief AI Officer, SUMAX
Reknova GmbH, Dortmund, Germany
Leads the company-wide AI transformation: priorities, new roles and workflows, training, and the rules for quality, cost and compliance.
Source: Employer, LinkedIn
Results, people and technology in one role.
I lead the AI transformation like any other operational change: clear owners, and the willingness to end things.
- Results
As COO I am accountable for operations: planning, cost, processes and quality, plus pricing and proposal strategy together with the head of sales.
- People
I hired every person on today’s team myself. As a certified vocational trainer I built our own trainee program.
- Technology
I am accountable for the architecture and rolled it out with the team, which is why I know what to ask of teams and vendors.
SUMAX is owned by Murat Ulusoy, who leads the company as CEO. We have worked closely together for many years.
Bringing markets, languages and teams together.
SUMAX serves clients in Europe and the US. For operations this means organizing work across languages, jurisdictions and time zones so that quality and accountability do not stop at the border. My own measurement of visibility in AI answers showed how strongly the language market decides which sources get cited.