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AI in the middle market: a subscription for everyone is not a transformation.

AI in the middle market starts with workflows, and a subscription for everyone is not a transformation.

The usual playbook is to buy seats, run a pilot and wait to see what happens. That barely scratches the surface, and the work stays the way it was. Since 2023 I have been moving SUMAX onto AI as a whole company together with the team, and today the large majority of employees use our own AI tools every month.

Updated Deutsche Fassung

Every tool we build gets built with the people who use it. And we only run as many projects at once as the team can carry, even when more would be technically possible.

Carl-Uwe Würfel, COO & Chief AI Officer

A lot of AI projects start with a tool and then go looking for a workflow to put it in. I turn that around and ask three questions about every important workflow. Does it depend on a single person? Has nobody questioned it in years? Does it cost the most money? Where more than one applies, you have your first candidate. The list also needs what stays on hold for now, or attention spreads across too many experiments at once. At SUMAX, process knowledge used to be scattered across spreadsheets and individual heads. That knowledge belongs in one place, and that is where the change starts.

Access to a language model doesn't change who does what. We rewrote our role profiles so it's clear who prepares results, who checks them and who signs off. Whoever passes on an AI result has checked it and owns it, even if the AI wrote the draft. Training uses real tasks from each team, so people find the limits of the tools in their own work. AI is there to take load off people. If you plan AI around headcount cuts, you lose exactly the people who have to check the output.

When every department buys its own tool, you end up with separate contracts, data paths and sources of error. So we built the foundation for everyone first: sign-in, rights and access, plus our own layer between the applications and the AI models. That layer lets us switch a model without touching a single tool, and it books every call with its cost. Security is part of it from day one. Tools for individual tasks came after that, and we have replaced several purchased tools with our own. I led the technical foundation and built it with the team, so I know what you can ask of teams and vendors.

A pilot shows what is possible. After that, daily work comes down to data quality, exceptions and whether the team uses the application. So at launch it has to be clear who looks after the application in operation, logs its errors and decides on changes, and by which criteria it gets expanded, reworked or ended. Without someone looking after it, an application falls out of date with the next model change, and the team drifts back to the old way of working. The central cost log shows what each application costs to run. That figure belongs next to the benefit before anyone decides on the next stage.

In a group of companies, a holding company or a buy-and-build platform, one more question comes up. Does each company build its own AI setup, or is there a shared foundation? The order stays the same. Sign-in, rights and access are set up once for everyone, plus a layer that every AI request runs through with its cost and that lets you switch the model. On top of that, each company gets tools for its own workflows, because that is where the knowledge of the work sits. The group sees cost and usage in comparable form, and the companies don't all have to work the same way. An acquisition plugs into the same foundation instead of bringing one more island.

The foundation is built once for the whole group, the tools per company.

Three companies in a group each have tools for their own workflows and reach the AI models through one shared foundation. It sets up sign-in, rights and access once for everyone and logs every AI request with its cost, so cost and usage stay comparable; it is also where the model can be switched. An acquisition plugs into the same foundation instead of bringing one more island.

Frequently asked questions

What does AI transformation mean for a mid-sized company?

The company changes how it works, its roles, services and rules so that AI stays part of daily work. A pilot or a subscription is one building block, nothing more. It takes a shared foundation, well-kept data and a team that can check results and run the tools itself.

Where should a mid-sized company start with AI?

With its workflows. Which one depends on a single person, which one has gone unquestioned for a long time, which one costs the most money? Where more than one applies, that's where the work starts, with a clearly scoped mandate and a business unit that owns the result.

Is an AI subscription for every employee enough?

Maybe as a first step, not for a transformation. A subscription for everyone is quick to roll out but barely scratches the surface. Without shared rights, well-kept data and workflows with AI built in, every use stays a one-off, and nobody sees what it delivers or what it costs.

How much does AI cost a mid-sized company?

There is no flat price. The cost comes mainly from model calls, tools, training and the time it takes to check results. You can only steer it once every call is logged centrally with its cost and tied to an application. Then you can decide per application whether to expand, rework or end it.

Which tasks are a good fit for AI in a mid-sized company?

Recurring routine work fits best, such as writing expert texts. At SUMAX each editorial hour now produces a multiple of the expert texts it did in 2024. Pick the tasks together with the people who do them today, because they know the exceptions and the checks. Tasks whose results nobody on the team can review on the merits are a poor fit.

How do you roll out AI across a group of companies?

With one shared foundation for all companies: sign-in, rights, access and a layer that logs every AI request with its cost. Tools are then built per company for its own workflows. That keeps cost and usage comparable, and acquisitions plug into the same foundation.

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